A View From The Deck
John Davis
CEO
Back in 2014 when we started thinking about CE21, I was amazed to discover that most of the larger issues that existed when I entered the association industry in 1998 still existed.
Associations were still required to have multiple systems to fully serve their membership. This meant learning (and paying for) multiple complex software systems such as an association management system (AMS), a learning management system (LMS), an event management system, and a handful of peripheral systems just to perform the basic day-to-day tasks of their organizations.
We made the decision to build CE21 because we were confident we could solve these problems by creating a single system that could address the majority of an association’s technology needs. We began with our award-winning Trident LMS in 2015 and then launched Lighthouse, our combined LMS+AMS system late 2019. Hundreds of associations are already seeing the time and monetary benefits of working in that combined system.
Next, we sailed into the world of our Regatta Event Services. We immediately saw the immense value that virtual and hybrid events could have in the new reality of a pandemic world. Since its release, our Virtual Conference infrastructure has hosted hundreds of annual meetings and complex multi-day events for our customers – in many cases increasing the overall revenue obtained from the event.
Moving forward, I’m keenly aware that our success is intrinsically tied to our customer’s success. Thus, my commitment as we enter 2022 is to continue to innovate and create in a way that responds to our customers wants and needs rather than one fixated solely on corporate profitability.
